Increase your blog posts engagement with the help of video

If a picture is worth 1000 words, then imagine how much a video must be worth! This fact is largely attributed to the increase in internet video popularity and its ability to produce an image that a reader can relate to. Online readers may favour text over videos for faster loading times, but as technology advances, more and more advertising companies are focusing on incorporating video into their strategy because it is more effective in engaging the audience. This leads us to conclude that video allows bloggers to reach an even broader audience and enhance the interest of their consumers while standing out amongst the competition.

Blogging and video content have been growing rapidly in the past few years. But what’s to be done if you can’t decide whether to blog or make a video? The best way to stand out from the crowd is by using them both together! It makes sense because getting someone’s attention is hard, so just imagine how well you’ll do if you embed a YouTube video with your blog. Blogging presents crucial advantages on its own but its value is significantly increased when complemented with video content.

6 Ways You Can Use Video in Blog Posts to Increase Engagement

Looking for more ways to grab headlines and get more traffic? Video is a great way to engage your audience and drive more traffic to your blog. It is an excellent way for your audience to understand complicated concepts. Here’s how to use video in your posts to increase traffic and engagement.

Split it

Have you ever gone to a blog only to be beset by walls of text? The pain is real, but it’s understandable! It can be difficult to discuss complex sectors with such heavy terminology. To get your point across, try breaking up the text into digestible pieces. This can be achieved by adding video clips that summarise important points. To properly engage your readers, you should remember that content has to be quick, informative, and eye-catching without relying on an overload of information.

Stop skimming

People are seeing more and more videos these days. Usage of video in the field of marketing has risen exponentially because of the increase in convenience, ease, and value that video adds to impactful content. 

Since visitors are rarely inclined to actively read your blog, it’s important that you give them a reason to stay and pay attention. One way to do this is by including a video in your post. A video that appears at the start of your post could increase the amount of time people spend reading, giving you a chance to deliver a striking message or showcase your product and its potential customers a huge advantage – leaving them with no choice but to check out what exactly makes it so great!

Produce unique video content

You may have read elsewhere that blogging is no longer effective or in vogue. But we beg to differ! The expectations and goals of a business blog are changing and in order to remain relevant, a business blog needs to showcase thought leadership, share industry knowledge and provide readers with useful information through both written and visual content.

There are many ways your company can take advantage by creating its own video content, increasing the overall engagement of your posts. If you are struggling with how to edit a video, then several internet tools can assist you in creating the most incredible video content for your digital marketing. Add videos and images that match your ideology to your posts. By making everyone feel closer to your content, they will be more interested in re-sharing on their social accounts. When you can give out helpful information through visual and audible means better than your competition, you will win over more customers. You may wish to add a call-to-action at the end of a video encouraging people to click on links and take advantage of relevant offers.

Keep your videos around two minutes long

If you want your viewers to engage with your marketing videos, short is always better. Try finding ways to edit out unnecessary additions that won’t be entertaining for the majority of people viewing it. If a 2-minute video seems too long for what you have to say, don’t sweat it – because filling an entire video with information might seem too much like an ad and not attract users who click on it. 

 Shorter posts generally do better in terms of engagement as well so it’s best to make sure everything covered is short and sweet, no? That way, people can get exactly what they’re looking for after reading your blog post. It may seem like it would be a struggle to leave out some detail when using a shorter post but the best thing about using videos is that it allows you to remain focused since having visuals will complement any actual explanation needed in the text.

YouTube is a great place to host your videos

There are a couple of ways that you can take advantage of video hosting for your business in order to. One way is by embedding your video content on YouTube. We know that with YouTube, there are plenty of SEO and analytics tools you can use to track the engagement of those who view and interact with the content. Embedded videos from YouTube could help bolster your SEO and bring plenty of traffic from all over the web.

Reuse previously created video content

Still, looking for ways to improve your blog’s engagement? One strategy is repurposing videos from existing social media accounts. Keep in mind that you’re only repurposing video content relevant to the exact topic of your post and that it targets a specific niche audience.


There are many ways to increase your blog engagement. You can start a blog to make a difference, educate people, and give them something they can’t get anywhere else. However, with so many blogs being created every day, it can be difficult to get people to notice your blog. A great way to boost engagement is through video. Video is a great medium that can help you connect with your audience and help you get your message across in a way that’s more memorable and engaging.

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