Costco Affiliate Program
If you are an affiliate marketer or if you are recently involved in the affiliate industry, you must have heard of several types of affiliate programs.
These are basically a kind of system created by some merchant websites which is also known as associate programs. Here the affiliate websites provide traffic to the merchant websites in return they pay a certain amount of commission.
After signing up for this program, when you promote any of the products available on Amazon’s website, the company will pay you a commission for each sale from your website.
The popularity of affiliate programs is growing very fast and for this reason, many retailer shops are launching their own affiliate programs. One of them is Costco Wholesale Company. Now try to find out whether you should go out for it or not?
Costco: Company Profile
For all unknown people, this company will provide brand name items on the budget. The international chain, called the Price Club, was first started in 1982 by providing services to small businesses and some non-business members
In 1983 Costco’s first warehouse opened in Seattle. After establishing this company Company’s sales has increased to 3 million.
Costco always strives to provide quality products and services to its members with 100% satisfaction. Because of these efforts, Costco has become extremely popular in hundreds of places around the world today.
Costco Affiliate Program: What it Offers
The most profitable business is affiliate marketing all over the globe. And the most fascinating part is Costco started their own affiliate program for those people who want to do that.
If you want to which company’s position is top of the board. I must say that the CJ affiliate program is leading all over the world. Where anyone can start affiliate marketing. And Costco’s program was hosted last year by CJ Affiliate. You just need to do sign up on Commission Junction’s website to join the affiliate program.
if you are here and if you have Gold Star or Executive membership then you are welcome to join the program to promote Costco through your website.
Hence, you must want to know how the program will work. Well, any kind of affiliate program provides you a certain commission for purchasing something from the website through your promotion.
You can run all your procedures very easily and without any hassle because the company has a dedicated affiliate team. You can run all your procedures very easily and without any hassle because the company has a dedicated affiliate team. The process is session-based and follows a standard lifecycle.
Benefits of Costco Affiliate Program
It is true that Costco is relatively new where Target or Walmart affiliate programs are available but it has become quite popular among current affiliate authorized marketers.
Costco has such a wonderful service that many publishers and bloggers are showing their interest in promoting Costco now.
It’s hard to find people who haven’t heard of Costco, especially those who live in the United States. As Costco is one of the top retailers so all of its members have a significant amount of faith in the company.
After building a strong position in North America, it is now expanding globally. Besides, only in the USA, it has a conversion rate of 99.81%.
So, from the above information, you can easily understand that how easy it will be for you to convert traffic into new members.
Low Payout Threshold
Here the payment threshold is pretty low. This means that CJ Affiliate will not wait for the total commission to exceed thousands of dollars to pay your payment. This is another reason that may be considered by you for joining its affiliate program.
This is particularly very helpful for both who are new to affiliate marketing and who are doing it on a limited scale. You will get the money in your bank account and any time you can withdraw this.
Great Support for The Publishers
For getting the service as promised every publisher wants great support from the affiliate team of a particular retailer. You can be sure of getting that support from Costco and for this thanks to CJ Affiliate.
Whenever a merchant hires staff to support affiliate marketers, the company ensures a speedy process with the help of a full-time affiliate manager and a dedicated team.
You can also contact the company’s affiliate team via email for any questions or complaints you may have.
What Are The Drawbacks?
No one in the world is perfect, everyone has some flaws. Since ours is not perfect, you can’t expect flawless service from the affiliate program after joining here. Although it is launched by one of the most popular companies and hosted by another popular platform, it has some drawbacks.
No Affiliate Landing Page
If you have been working in affiliate marketing for a few years, you will easily understand how important it is to have a landing page. This landing page will outline the company’s affiliate programs.
One of Costco’s biggest mistakes is hosting its program through CJ Affiliate without launching its own landing page. As a publisher, you will only find this program on CJ Affiliate’s website.
Poor Commission Rate
You will be paid only $3 if you purchase a Gold Star membership and $6 for purchasing executive memberships. It is clearly seen that to attract anyone for this affiliate program the rate is extremely low.
As Costco provides a low commission rate so most of the affiliate marketers are losing their interest from joining this program, which can be proved as a loss project for Costco.
Session-Based Referral Period
This affiliate program has a session-based conversion period which is quite new to me and I am sure that it is also new to most of the affiliate marketers.
If you visit the Costco affiliate program on CJ Affiliate’s website, you won’t get a detailed idea of how this session-based referral period is calculated. People may lose their interest in this program if they are confused about the procedure.
Deep Linking Not Available
Deep linking is a process by which an affiliate can create a link to a specific page on a merchant’s website. Using deep linking you can directly link to an article that relates to your post. It can help send traffic directly to the company’s sales page.
This feature is not supported by Costco affiliate programs. Both the company and the publisher may face any inconvenient situation for this drawback.
No Marketing Materials
To run a successful affiliate program, you must ensure that you have provided all the necessary marketing materials such as banners, creative resources, etc. Surprisingly, Costco has not provided any of these materials to us.
Can You Make Money With The Costco Affiliate Program?
If the question is why people put so much effort into affiliate marketing, the answer is to make a lot of money. When you signed up for the Costco program, you must have thought that you must earn a minimum of $1000 per month.
Although Costco is a top retailer, it is unfortunate that you can’t make so much money from here because Costco offers much lower commission rates through affiliate programs.
Conversion trends are also reduced due to the session-based cookie system and the limitation of earning money through membership purchases only. So if you want to make a lot of money through affiliate marketing, Costco’s program may not be the right fit for you.
If you get a fairly good idea about the Costco program from this review then you can easily understand whether it would be a good idea to join this program or not.
As the program is launched by a reputed retailer, there is a chance that you will be able to sell something through your own website. But when you consider all of its limitations you shouldn’t expect too much from Costco where other available options you have like Walmart, Amazon, e-Bay, etc.