Alpha Male Principle: Observe the Law of Least Effort

“The person who appears to put the least amount of effort out, while getting the largest amount of effort returned to him by others, comes across as the most socially powerful.”

They mistakenly assume that the more they invest in a woman, the more attraction she feels for them. This, unfortunately for nice guys, is not the case. Instead, the truth is that the more you invest in a woman, the more attached/attracted to her you feel. Her attraction for you doesn’t change.

Alpha males don’t overinvest in women. They invest a tiny bit upfront, such as by approaching, getting a number, arranging to meet her again, and physically escalating their way to bed—but apart from that, an alpha male lets women invest themselves in him.

On the other hand, your average nice guy wines and dines her for months buys her expensive gifts and lavish designer clothes that fit her perfectly (he knows her size from all those shopping trips he’s accompanied her on), and invests immeasurable energy, emotion, and time in her. Meanwhile, she invests hardly anything in return.


Nice guys finish last. It’s true. It’s also true that, more often than not, bad boys finish first. Why? Because ‘bad boys’, ‘jerks’, and ‘assholes’ all unknowingly follow the law of least effort. A bad boy invests just enough for a woman to rationalize being with him.

She—often as a direct result of his relative indifference toward her—invests herself in him. And the more she invests herself in him, the more attraction she feels for him. Even when the girl eventually gets sick of being “treated like shit” and has a big argument, that argument, ironically, makes her even more emotionally invested in the guy.

Last word

While you don’t need to be a total jerk to succeed with women, there are lessons to be learned. Don’t overinvest yourself in any one woman. Instead, invest just enough for her to feel comfortable investing herself in you. The more she invests in you, the more attracted to you she becomes.

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